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This site thearcheryprogram.com states the following, "The Archery Program is a suite of archery software for any level of archery you shoot." Our analyzers noticed that the website also stated " If you shoot casually or professionally there is a package that can help you." The Website also stated " The Archery Programs TAPs ballistic engine has been tested and proven by some of the best Archers in the world! You can make sight tapes, select arrows perfectly matched to your bow, calculate and view ballistic charts and all data including wind, angular shots and point of impact data." The website's header had archery as the most important keyword. It was followed by ballistic software, sight tapes, and arrow selection which isn't as highly ranked as archery. The next words the site used was arrow spine. arrow trajectory was also included but might not be seen by search crawlers.